Marketing and Sales Strategies for Entrepreneurial Business
Marketing and Sales Strategies for Entrepreneurial Business
MGMT X 497.612
For entrepreneurs or small business owners, gain the skills needed to successfully market your business, and improve your bottom line.
Typically Available
Fall
Winter
Spring
Duration
As few as 11 weeks
Units
4.0
Current Formats
Hybrid
Cost
Starting at $905.00
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What you can learn.
What you can learn.
Gain practical ideas and applications of marketing, advertising, and sales promotion techniques
Practice planning, budgeting, and company positioning for marketing and sales campaigns
Learn to motivate sales representatives and dealer/distribution organizations
Conduct market research, and determine the right advertising medium for your audience
About This Course
This course provides practical ideas and applications of marketing, advertising, and sales promotion techniques for managers, owners, and marketing personnel of small- to medium-size businesses. Topics include marketing, planning, and budgeting; company positioning; networking; personal selling; improving the company image; public relations and product/service publicity; designing and creating advertising and brochures; selecting, organizing, and motivating sales representatives and dealer/distribution organizations; marketing on the Internet; market research; and selecting and using the right advertising medium.
Winter 2027 Schedule
Date
Details
Format
-
Wednesday 6:30PM - 9:30PM PT
Hybrid
Remote Classroom
UCLA
Notes
This hybrid section is made up of in-person and remote instructions.
International Students: This hybrid section is considered in person for immigration purposes.
Enrollment limited; early enrollment advised. Internet access required.
Deadline
Refunds only available from November 02, 2026 to January 17, 2027
Course Requirements
No Textbook required
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Wed Jan 6, 2027
6:30PM PT - 9:30PM PT
UCLA
Rolfe Hall 3129
Rolfe Hall 3129
Lecture
Wed Jan 13, 2027
6:30PM PT - 9:30PM PT
Remote Classroom
Lecture
Wed Jan 20, 2027
6:30PM PT - 9:30PM PT
Remote Classroom
Lecture
Wed Jan 27, 2027
6:30PM PT - 9:30PM PT
UCLA
Rolfe Hall 3129
Rolfe Hall 3129
Lecture
Wed Feb 3, 2027
6:30PM PT - 9:30PM PT
UCLA
Rolfe Hall 3129
Rolfe Hall 3129
Lecture
Wed Feb 10, 2027
6:30PM PT - 9:30PM PT
Remote Classroom
Lecture
Wed Feb 17, 2027
6:30PM PT - 9:30PM PT
Remote Classroom
Lecture
Wed Feb 24, 2027
6:30PM PT - 9:30PM PT
UCLA
Rolfe Hall 3129
Rolfe Hall 3129
Lecture
Wed Mar 3, 2027
6:30PM PT - 9:30PM PT
UCLA
Rolfe Hall 3129
Rolfe Hall 3129
Lecture
Wed Mar 10, 2027
6:30PM PT - 9:30PM PT
Remote Classroom
Lecture
Wed Mar 17, 2027
6:30PM PT - 9:30PM PT
UCLA
Rolfe Hall 3129
Rolfe Hall 3129
This course applies toward the following programs
certificate
Learn key skills in marketing, promotion, and management—essential for any entrepreneur. We recommend you speak with one of our student advisors before beginning this program.
Learn key skills in marketing, promotion, and management—essential for any entrepreneur. We recommend you speak with one of our student advisors before beginning this program.