UCLA Extension

Managing Innovation and Change

Course No. B5, Period 2

An essential survival skill for any organization is the creation of a culture of change. Successful work groups maximize the imagination and curiosity of employees to enhance existing services and products, as well as create new ways of satisfying customers.

This course explores the latest scientific and corporate research for mobilizing the efforts of all business levels to seek out change, invention, and discovery. Tools for maximizing the efforts of individuals and groups are provided.

Topics include:

  • Common myths about the creative process
  • Essential elements of organizational goals and vision and how they promote or obstruct creativity
  • Management styles that influence innovation
  • The value of mistakes: when to encourage them and how to avoid them
  • How healthy conflict can be managed and used to enhance team efforts and results
  • How to create a work environment that fosters growth, productivity, and morale
  • Incremental vs. Innovative change

Participants have the opportunity to examine personal beliefs about fostering creativity in themselves and their staffs and learn strategies for sustaining innovation at all levels of the organization.

Robert Maurer, PhDmauer_robert

CEO and Founder, The Science of Excellence

Robert Maurer is the CEO and founder of the Science of Excellence, a consulting firm. His clients include American Express, Costco, Disney, Mazda,Wellpoint, Pepsi, the U.S. Navy and Air Force, as well as local government throughout the U.K.

As the director of Behavioral Sciences for Family Medicine, Spokane and a faculty member with the University of Washington School of Medicine, Dr. Maurer has studied how individuals, families, and organizations sustain their excellence in health, relationship, and work. He is also an Associate Clinical Professor at the UCLA School of Medicine.

Dr. Maurer has appeared on ABC’s 20/20 in connection with his work on conflict resolution. The Los Angeles Times article profiled Dr. Maurer’s seminars on creativity. His book on creativity and change, One Small Step Can Change Your Life, was published in the fall of 2004 and now appears in 14 languages.